Design is not just what it looks like and feels like. Design is how it works.
Orly Refaeli began her career at a very young age, already during her military service she has worked in public relations and brought opinion leaders to parties and clubs and events in Tel Aviv. With the development of the lively night life in in Israel she began producing concept parties and special events.
After her military service, she starter her B.A. degree in communications and management while working as a flight attendant for El Al, and lived to see different places and cultures around the world who have inspired new ideas and styles to create special events.
Immediately after completion of the work as a flight attendant she opened the first production company that specialized in school balls. Thence to manage the portal site, and night life magazine LAYLA in cooperation with the largest newspaper in Israel Ynet and Yediot Aharonot. During her work, facing important factors in events and nightlife of Tel Aviv, she has acquired a substantial professional experience in field and administrative work, but most of all, contacts with the most important factors related to the nightlife of Tel Aviv and suppliers who developed along with her, and became the leading suppliers in event productions in israel today.
“Profession chose me rather than vice versa “large number of clients and costumers acquaintances for help in finding venues, DJ’s, sound, design and more, were a natural motive to open ORH Productions & Events in 2003.
Since then, Orly produced dozens of events of all kinds, and acquired knowledge and experience. There is no doubt that the persistence, great love for the profession and the professional integrity led her to be chosen in 2013 by Forbes Magazine for top five producers in Israel.